What is Social Media Marketing?

Let us start by understanding the concept of social media marketing. Social media marketing, also called SMM, refers to the deliberate use of social media platforms and sites for the promotion of a particular product or service. There are different social media platforms that are quite accessible to people all over the world and have pulling loads of traffic. While the basic purpose of social media is to communicate and disseminate information, the main purpose of social media marketing is to use the opportunity the platform has provided to advertise products and services.

Through social media marketing, individuals and companies can reach lots of potential customers and audiences in need of the products or services they offer. With the wide audience range already provided by the platform, it is easy for sellers to advertise their product and services.

To effectively take advantage of SMM, there are some basic strategies to follow. Companies and sellers of products and services must learn to allow customers and general internet users post contents that are user generated including product and customer reviews instead of posting directed company-prepared advertisements.

SMM allows companies business owners and individuals have direct interaction with customers online and in turn building a lasting relationship. When sellers of product and services join the social media platform, customers can relate to them directly, answering their questions and advertising more products and services.

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